News
Strunkmann-Meister a manufactory from Bielefeld is breaking new ground (copy 1)
The manufactory´s products are all produced traditionally and by hand. To put their goods on the German and on the international markets successfully, German manufactories decided to use modern sales channels considering the changing consumer habits. One third of the initiative already sells its products in online shops on the internet. This sales channel gains importance as much as the production of shopping experiences. The times when manufactories used to produce their goods behind closed doors are long gone. Nowadays they manufacture their products in modern show rooms or show workshops so that the customers can see what traditional handcraft means.
The members of the initiative of German manufactories increasingly build on representative production facilities. A recent example is the manufactory Strunkman-Meister, which produces bed and table linen for over 180 years right now. The company plans to combine their production, presentation and sales area of customized and handmade bed and table linen under one roof in 2015. For that reason they closed down their shop in the center of Bielefeld. Lovers of fine and high-quality bed and table linen can now order those handmade products on the online shop or directly order at the new production facility in 2015. „By combining the production and sales area we expect considerable and various synergies. The move especially is important towards our customers; we open up production processes to them so that they can see where exclusivity is made. The possibility to experience the production will show them even more what handmade means.” explains Jan Heipcke the refocus of the company. He is the new managing director of Strunkmann Meister mbH since the beginning of 2014. Axel Strunkmann-Meister thinks that, too. He led the company for more than 40 years and still will be partner and sales manager in advisory capacity. „The time has come to give the company a new appearance and take new paths, both in selling the products and communicating. However, one thing is certain, also in the future our products will have extraordinary high-quality and customized precision work.“
